If you are interested, please apply here
About Crossmint
The world is migrating to stablecoin infrastructure to enable instant, affordable, and programmable transactions around the world. Crossmint is the leading provider of enterprise-grade technology to help the world build onchain. As an all-in-one platform, we offer products spanning wallets, onramps, stablecoin orchestration, checkout, and more. Together, these products enable use cases including embedded finance, money movement, payments, and agentic finance.
We are looking for a Head of Marketing to help drive awareness and conversion among the top fintech startups and institutions, including remittance companies focused on cross-border payments, B2B and B2C neobanks, payroll providers, etc.
Supporting winning teams including MoneyGram, Wirex, Cacaofi, and more! We are looking for a senior marketing leader who possesses deep crypto knowledge and is passionate about bringing blockchain to the masses.
Location
New York City or Miami.
Type of Employment
Full-time. Hybrid setting.
About the Role
As Head of Marketing, you will be responsible for driving brand awareness, qualified leads, and cultivating an active community of developers using Crossmint's products. Armed with an existing team, your focus areas will include:
- Campaign management: Lead and manage end-to-end execution of major partnership launches and other marketing campaigns. This person will be responsible for working closely with the team to develop the right messaging, tactics, and recurring campaigns.
- Social media & channel growth: Running experiments to identify new growth channels, improve SEO across search and LLMs, and grow owned channels across social accounts, community, newsletter, and more.
- Product marketing: partner closely with product, sales and other cross-functional teams to develop clear messaging across product lines that is propagated across the Crossmint website, socials, and other channels. Products of focus will include wallets, stablecoin orchestration, and agentic finance.
- Brand marketing & content: create externally-facing branded collateral including case studies, sales collateral, editorial content, and more to spread Crossmint’s vision and offering. Work with cutting edge AI tools for image and video generation to drive affinity among target audiences.
- Developer marketing: this leader will oversee the devrel team to ensure we offer a winning experience for any non-crypto native developer who wishes to use our products
- Performance marketing: Develop an approach towards targeted experiments across social and/or search marketing and implement conversion attribution models to track campaign effectiveness.
- Events: Create opportunities for sales team to drive leads through carefully curated events at major fintech and crypto conferences with leading partners.